KELLYLUO.KLUO@GMAIL.COM
I’m a product designer on the Data Platform team at Qualtrics. I’ve spent 4 years designing trustworthy, technical workflows.
Simplified data modeling
Qualtrics, Data Platform — 2025 to Present
Unified framework for human+synthetic panels
Qualtrics, Online Panels — 2022 to 2025
Product-led growth for e-commerce
Qualtrics, Product Led Growth — 2023
Computer helps you focus
University of Washington — 2022
Conversation design feedback system
University of Washington — 2022
K
Design appreciation beyond tech
Kelly Luo, Substack
I design from the belief that trust matters more than understanding. I believe that users need to trust that a system will behave predictably more than they need to understand its underlying mechanisms.
EXPERIENCE
Qualtrics
December 2022 - Present
UX Designer II
0 to 1 and workflow simplification. Work in human and synthetic panels, data modeling, product-led growth.
HackerOne
Jan - Aug 2022
Product Designer
Master's capstone with HackerOne. Focus platform for people with ADHD.
EDUCATION
University of Washington
2022
Master in Human-Computer Interaction + Design
William & Mary
2018
B.A. Linguistics
McGill University
2016 - 2017
Visiting student in Linguistics